Countdown to the Great Pumpkin was an online contest organized for 60th Peanuts Anniversary. There was a set of tasks that users were supposed to perform to earn points and in result win prizes. These tasks included various social media activities like making tweets (consisting concrete keywords and links), retweeting, posting on Facebook or adding video to favourites on YouTube. Each day new tasks were announced so that users could earn more points and create more buzz in social media sites.
The software behind the website is a sophisticated solution that enables tracking users activities across social media sites and gives you detailed reports along with beautiful charts so that you can see how the information about the brand/product virally spreads. It enables preparing complex online contests that engage users and leverage brand recognition across social media sites. A perfect tool for social media strategists.