The goal of the project was to increase the conversion rate by creating an easy, intuitive, mobile-friendly experience for donors interested in sending money directly to specific causes.
We needed to create a seamless user experience that would make it simple to make a donation from any device, using various payment methods including credit cards, checks, and cryptocurrencies.
Another goal was improving accessibility - the platform had to be accessible from mobile, tablet, and desktop devices, and all major browsers.
Key challenges included:
- Improving data reliability and centralizing data collection for offline sources
- Enabling donations using a range of payment methods