Healthcare • UK • Startup

Foostainable - Case Study

foostainable logo

An education app that promotes sustainable living through healthy eating

Jan Solecki

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The Company and Product

The Foostainable app is a tool that makes it easy for users to determine how healthy, nutritious, and sustainable their food choices are.


The app helps users determine the nutritional and environmental score of the foods and meals they eat by calculating their carbon footprint emission and the amount of water used in their production.


Apart from educating users about their food choices in an easy and engaging way, Foostainable suggests healthier and environmentally friendly alternatives to high-impact foods. It also provides recipe ideas based on sustainable and healthy eating principles.


On average an individual has 3 meals per day. That’s 1,091 opportunities each year for each person to make a positive impact. The creators of Foostainable, Marta and Ed Hyland see huge potential in this and believe that through small steps, intrinsic motivation, and the right technology solution, they can inspire long-term positive change.

As a new start up, when choosing a software development company we had one eye on the future. It was evident early on in our journey that when choosing Monterail we made the best decision. From the very initial call through to building out the end product we found the team to be professional, engaging and very responsive to any questions, queries or concerns we had along the way. We hope to work with Monterail again in the future and would have no hesitation recommending their services. Marta Hyland CO-FOUNDER OF FOOSTAINABLE

Scope and Highlights

  • safe-time3 WEEKS TO DELIVER MVP
  • programming user headFRONTEND & BACKEND

The Challenge

The goal of the project was a quick release of an MVP to the market to gather real user feedback, then iterate as needed.

The design was provided by the Client who is a design lead. our job was to take care of the development. 

We decided to build a functional proof of concept of the Web app using Ruby on Rails and React.

Key challenges included:


The Process

The process started with team onboarding to the project done by the Business Analyst and Account Manager.

Then, the team and the Client participated in a kick-off meeting which laid the foundation for the first sprint planning and helped us start building the MVP.

We used Ruby on Rails on the backend and React on the frontend to make a functional proof of concept that can be quickly passed to testers.

3 weeks to deliver meaningful software - that’s how quickly we have released an MVP of the Foostainable application. Eye-catching wireframes, well-thought logic plus an MVP approach resulted in a beautiful and functional application. We used 77% of the total budget and delivered 101% of the scope. Klaudyna Szpara PROJECT MANAGER

The Outcome

In just 3 weeks, we developed a functional MVP that is now ready to be trialed with early adopters. This will be crucial for Foostainable to better understand their customers and fine-tune their product. This tool will also be presented to investors to showcase Foostainble and help bring their vision to a wider audience.

As for now, the Foostainable food database includes over 450 products, but there are plans to significantly increase it in the future. Apart from the B2C market and reaching individual users, Foostainable is also planning to enter the B2B market.

The founders of Foostainable have a big vision for the company, the MVP is just the beginning, and future development is already in the planning.

The success of this project hinged on the following factors: