Easyship is a returning customer that we helped by rebuilding their marketing website, following their in-house design. Their UX data showed that a mobile application was a next-in-line necessity, and after confirming the business strategy and product roadmap, our cooperation rekindled.
With the success of their business came the expansion to other countries, and the rise in their sales. Covid also caused a huge growth in courier demand and keeping up with competitors created a new software need for the client.
With their current backend team, that took care of the UX/UI design, the client needed to outsource a team of developers that understands their existing web product and business logic that had been working for a few years, and that could build a mobile app from scratch that would stand out from their competitors, and be based on their API without touching the back-end.
The key challenges of the project included:
- Building a mobile application from scratch flawlessly integrated with their web platform and multilingual features.
- Co-working with the client’s internal backend team while in different time zones, calendars, and holiday schedules.
- Understand the product, business logic and user flows of the web application, to reflect it in the new app.