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Michal has been researching the B2B tech industry and writing about it since 2015. He has worked with dozens of global technology brands including Netguru, Zowie, Neptune.ai, Centra, The Software House, STXNext, Angry Nerds, and many others. Customer-centric and creative, Michal is a proponent of first principles thinking and best practices in marketing, copywriting, and buyer psychology. He'll talk your ears off if you ask him about any topic at the intersection of technology and business.
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