Posts by Kaja Grzybowska

user persona

Product Design  User Experience 

The Role of User Persona in the Product Design Process
The user persona remains one of the most crucial tools in the product design process and is commonly considered to be among the best ways to understand the target group. And it actually is. At times, it may be difficult...
Kaja Grzybowska
ux research product design

Product Design  User Experience 

Improving Product Design Process with UX Research
The value of UX design in developing digital products is no longer disputable, especially when we realize how good UX influences conversion rates and creates exceptional user experiences. Yet, when it comes to UX...
Kaja Grzybowska
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