To transform it from a plain webcasting suite into a state-of-the-art platform, we had to solve a number of challenges. One was ensuring that the video stream, along with the extra content (surveys, slides, pictures), would be delivered in a synchronous manner to all audiences.
The player also had to be highly customizable and embeddable to allow content creators to use it to stream their content from their own websites.
Key challenges of the project included:
- Building a database with information about the audience for the purpose of designing effective sales strategies
- Ensuring that Kastio is easily embeddable on highly different websites
- Providing synchronized viewing for geographically dispersed audiences