Healthcare • South Africa • Enterprise
MEDTECH PLATFORM FOR HEALTHCARE PROVIDERS

Merck Unite - Case Study

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Web and mobile Medtech application built with Ruby on Rails

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Jan Solecki INBOUND TEAM LEAD

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The Company and Product

Merck Unite wanted to create a community for doctors in Africa who deal with diabetes on a daily basis but lack a place to exchange information on the disease, expand knowledge, and run expert-led discussions.

 

They decided to build a platform where medical professionals could meet online, share their expertise, and support each other.

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Alexander Hoffman HEAD OF DIGITIZATION AFRICA, MERCK
I was impressed by Monterail’s services. Not only did they bring their technical expertise to the table, but they showed their sensitivity to the particular cultural context of this project by asking a lot of meaningful questions early on. Once they had fully and objectively analyzed the problems, they set about producing an original and extremely adequate application solution for the needs of healthcare providers in Kenya. Alexander Hoffman HEAD OF DIGITIZATION AFRICA, MERCK

Scope and Highlights

  • responsive-design-1RESPONSIVE DESIGN
  • 11TEAM MEMBERS
  • databasePOSTGRESQL

The Challenge

Besides creating a functional, user-friendly platform for doctors based in Kenya that diagnose and treat diabetes, Merck also wanted to extend the scope of the platform and build an online healthcare hub. 

Key challenges in this project included:

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The Process

The process involved digging deep into Kenyan culture and internet use habits. The conducted research indicated that only 4% of internet users use fixed broadband, hence we focused on the app’s responsiveness and fast data transfer.

Bearing this in mind, the Merck Unite app went the full-SPA way and has Rails riding on the backend and only serving the API, which is consumed by Angular on the front.

Core activities at this stage included:

Paweł Hawrylak - Principal Designer at Monterail
As designers, we allowed the Merck vision of community and our understanding of Kenyan culture to seed and transform our approach to the task. The excellent results of this approach are clearly to be seen in the fine product that we have been able to produce, both for Merck and also for the people of Kenya. Paweł Hawrylak PRINCIPAL PRODUCT DESIGNER

The Outcome

Merck Unite realizes its mission to empower scientific communities by creating a go-to place for medical professionals dealing with diabetes in Kenya and beyond. 

The user-friendly web and mobile apps allow for comfortable knowledge-sharing and getting support really quickly. 

The platform also offers opportunities for doctors to attend accredited e-learning courses and webinars where diabetes experts speak about various important topics and organize Q&A sessions. 

Besides a vibrant community, Merck Unite also provides access to content about diabetes—treatment methods, scientific backgrounds, and research papers improving participants’ professional development. 

The success of this project hinged on the following factors:

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