Seat Unique is an innovative marketplace platform founded in 2018 in the UK to fill the gap in online access to premium tickets and hospitality package for sport, music and cultural events. With a brand new idea for an app, they wanted to reshape the outdated, lengthy, and complicated buyer journey that dominated the market.
The client needed to receive the basic product as fast as possible to be the first company to introduce such a product to the market.
From the developer perspective, the biggest challenge was to build an MVP on short order and make sure that even large-volumes of traffic gets handled gracefully. Key Challenges included:
- Meeting a tight deadline of MVP release to help the company get to market
- Supporting huge traffic volumes, especially during periods of peak ticket sales
- Implementing a bevy of B2C and B2B selling tools