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Online marketplace - B2B & B2C platform

Seat Unique - Case Study

Seat Unique logo

A hospitality marketplace platform built with Ruby on Rails and Elixir

Grzegorz Hajdukiewicz - Project Manager at Monterail
Grzegorz Hajdukiewicz Project manager of SeaT UNIQUE

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We love the fact that at every stage of project development, we’re perfectly aware of what’s going on. We see the achieved milestones, keep track of the budget and stay updated on the timeline. That transparency gives us a sense of security. Phillipa Hicks Sales & Marketing Director & Co-Founder, SEAT UNIQUE

Scope and Highlights

  • 9TEAM MEMBERS
  • 1.5YEARS OF COOPERATION
  • 4MEETINGS ON SITE

The Challenge

Seat Unique is an innovative marketplace platform founded in 2018 in the UK to fill the gap in online access to premium tickets and hospitality package for sport, music and cultural events. With a brand new idea for an app, they wanted to reshape the outdated, lengthy, and complicated buyer journey that dominated the market.

The client needed to receive the basic product as fast as possible to be the first company to introduce such a product to the market.

From the developer perspective, the biggest challenge was to build an MVP on short order and make sure that even large-volumes of traffic gets handled gracefully. Key Challenges included: 

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Seat Unique - desktop view

The Process

Over the course of an intensive three-day workshop, we evaluated some of the client’s initial assumptions and established the project scope. A marketplace app like Seat Unique required some battle-tested frameworks, so we went with Ruby on Rails, React, and PostgreSQL. We decided to marry them to Elixir Phoenix for the ticket selling part to ensure quick and efficient traffic management. Such a tech stack enabled smooth implementation of one of the most important milestones—the seller tool (written entirely using Ruby): the B2B portion of the platform allowing rights holders to sell premium ticket and hospitality packages directly. The process involved daily project standups, regular check-ins, one visit in London, and four visits in Wrocław. This is how we made it happen:

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What helped us build the MVP so quickly was good prioritizing, knowing where to take a shortcut, what we can deliver, and what value certain features will bring to the users. Mateusz Karbowiak TECH LEAD

The Outcome

By releasing the MVP in October 2018, the client achieved their objective of getting the product to market as quickly as possible. The seller tool was introduced shortly thereafter, significantly enhancing the B2B aspect of the platform. At this point, Seat Unique is capable of providing fans of live events with premium ticket and hospitality packages from official vendors, at good prices, and available for purchase instantly online. The platform currently handles traffic of around 7000 users per month, but the number of users is expected to grow rapidly in the upcoming months. 

Further development plans include improving the conversion rate as well as the UX and UI of the platform, gradually reaching more users and expanding the inventory. The long-term objective of Seat Unique is to become an international platform. The success of this project hinged on the following factors:

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