7-Year Partnership Yielding Award-Winning Ticket Marketplace

The platform's initial success catalyzed its evolution from MVP to a comprehensive ticketing solution. As the business grew, Seat Unique focused on two critical objectives: expanding their partner network to source premium inventory and developing robust API integrations for seamless ticket distribution.

However, rapid growth presented new challenges. The increasing user base and transaction volume demanded significant technical improvements. Achieving high performance in various application parts became challenging–from the event list to checkout, even during the peak sales season (thousands of sales per hour).

Moreover, Seat Unique wanted to expand the offer by adding new partner–theaters, which required developing specialized interfaces.

Our MVP leveraged Ruby on Rails, React, and PostgreSQL as the core stack, with Elixir Phoenix integrated specifically for the ticket-selling part. This architecture supported the development of a crucial milestone: our seller tool—a B2B platform built in Ruby that enables rights holders to market premium tickets and hospitality packages directly.

As we scaled beyond the MVP, we modernized frontend architecture and completely rewrote it to Next.js to ensure the website is fast, adapted to current technological standards, and scalable. Alongside this frontend overhaul, we migrated from Google Cloud to AWS to better serve our growing infrastructure needs.

Application reliability was key. We conducted extensive load testing and performance analysis, focusing on high-traffic event scenarios. Given the complex regulatory landscape of UK ticket sales, we implemented regular security audits and enhanced protection measures.

To manage peak demand periods, we developed a virtual waiting room system. This solution maintains user engagement while preventing system overload during major ticket releases.

• Conducting architectural transformation by moving from a basic MVP stack to Next.js for improved frontend performance.

• Ensuring the application handles high traffic during peak periods.

• Conducting comprehensive load testing and implementing security audits.

• Evolving the partnership model for better focus on technical reliability and market growth.

Over seven years, our partnership with Seat Unique evolved into a seamless collaboration, transforming an ambitious MVP into a market-leading ticketing platform. Our integrated team approach enabled us to adapt our technology stack and expertise to support the platform's growth.

Seat Unique has revolutionized the premium live event experience by connecting fans directly with official vendors, offering immediate online access to premium tickets and hospitality packages at competitive prices. Seat Unique now processes 6,000 transactions per month and attracts 800,000 monthly visitors to their platform.