The founders of Cooleaf came to us with an MVP of a B2B Web-based product. At first it was an HR platform focused on employee benefits, but during that first year of our collaboration the entire idea behind the app evolved a lot. The result? In 2013, we started working on a completely new concept of the MVP—a platform letting teams find activities they love, to empower shared interests and passions. Here’s where this story begins.
The founders needed a cutting-edge Rails app that was responsive and up to current Web application standards, just like modern social media platforms. The challenge entailed working out solutions in three core areas:
- Defining a completely novel idea for the product and delivering an unprecedented user experience
- In-depth analysis of the product to define its purpose and come up with new features
- Delivering the product MVP including design, frontend, and backend