Boosting e-commerce with mobile shopping app

The Nutridome mobile app is a trending e-commerce platform for health and beauty enthusiasts, delivering an unparalleled shopping experience. With its personalized product recommendations and immersive live video shopping feature, Nutridome redefines convenience and engagement, providing users an interactive shopping journey.

The company and product

Nutridome.pl is an online store offering a wide selection of cosmetic products and diet supplements, with 52% of returning customers.

Nutridome is a brand focused on creating natural cosmetics, emphasizing simplicity and effectiveness in skincare products. The brand aims to return to traditional ingredients and methods in beauty care, promoting the use of natural substances that are environmentally friendly and aligned with the zero-waste philosophy.

The underlying idea of Nutridome revolves around the concept of "the gift of nature," advocating for products that harness the power of natural elements to enhance beauty and health. This idea is reflected in the commitment to ecological awareness and responsible sourcing of ingredients.

Client’s feedback

Piotr Pawelec

CEO Abriga, Nutridome, YPOer, EOer

Exceptional partnership

Working with Monterail has been a fantastic experience. Their team perfectly understood our vision for Nutridome's mobile app. Monterail's clear communication, flexibility, and dedication ensured smooth project delivery; we couldn't be happier with the results. The app's intuitive design has made it a joy for our customers to use and boosted user engagement significantly.

Scope and Highlights

REACT NATIVE

CROSS-PLATFORM DEVELOPMENT

MVP DEVELOPMENT

100k+

downloads on Google Store

4,8/5

Google Store ratings

4,9/5

APP STORE ratings

The Challenge

Nutridome wanted to launch a mobile e-commerce application that seamlessly incorporates all essential elements from the existing web app and adds some new features.

The challenge was not only to provide a well-functioning and engaging mobile shopping app. The main goal was to effectively redirect the traffic from the old web application.

We wanted to ensure the app provides a consistent user experience and design across both Apple and Android devices while covering all essential elements of the existing web app. The application was supposed to attract users with its intuitiveness and functionalities that ensure a smooth shopping experience.

Key challenges

Integrating live video shopping with live streaming to boost user engagement

Ensuring smooth app functionality with real-time data sync and accurate web app integration

Developing a mobile app with an intuitive interface that effectively redirects traffic from the web app

Integrating live video shopping with live streaming to boost user engagement

Ensuring smooth app functionality with real-time data sync and accurate web app integration

Developing a mobile app with an intuitive interface that effectively redirects traffic from the web app

The Process

The development of the MVP for the mobile application began with translating the existing web app functionalities into a basic smart device e-store, laying the foundation for the mobile application.

During the design phase, we established the user interface and experience, ensuring alignment with the web app's look and feel. Next, we implemented the core features necessary for a functional mobile store. Additional features enhancing user experience and broadening app capabilities were introduced later on. The core objective of the mobile app was to integrate live shopping video functionality.

Based on user feedback and initial performance metrics, we have refined and expanded the app in the post-mvp development phase, preparing it for future enhancements and scaling.

This is how we made it happen:

Clear alignment and smooth progress achieved throughout the development process thanks to regular standups, sprints and refinement meetups.
Efficient cross-team collaboration of the Nutridome back-end and Monterail’s front-end developers.
Constant communication, engaged team, and elastic approach to customer needs.

Nutridome application screenshoots

Team’s voice

Małgorzata Gniazik-Zasańska

Senior Quality Assurance Engineer

Rewarding effort

As a quality engineer, I have validated each section hundreds of times before the app was finally launched in stores. The satisfaction and positive feedback we received have been the best rewards. I'm truly happy that we could build tools that make online shopping easier and more accessible for everyone.

The Outcome

Our collaboration resulted in a highly successful mobile e-commerce application that integrated Nutridome's essential web app features and introduced new functionalities.

The customized live video shopping feature has significantly enhanced promotional efforts and boosted user interaction, offering real-time shopping experiences directly within the app. The app quickly gained traction from its launch, with 9,000 installations in the first few weeks and 6,000 active users by November 2021, just three months after its release. The highest number of daily installations hit 1,200, showcasing the app's rapidly growing popularity.

Today, Nutridome's mobile app boasts a user base of over 180,000 across both iOS and Android platforms, reflecting its continued success and appeal. Seamless system integration and data synchronization ensured real-time accuracy with Nutridome's existing e-commerce system. The intuitive design and seamless user experience led to 30% of traffic shifting from the old web app to the new mobile solution within a few weeks.

The success of this project hinged on the following factors:

A clear project vision and a well-structured process laid the foundation for success.
Smooth and efficient communication with the client was complemented by seamless project management, supported by a responsive and dedicated team.
The team's openness to client feedback and proactive responsiveness to evolving needs ensured that the final product exceeded expectations.