The Challenge
The client’s team contacted us when they had the backend of the solution ready and they needed help to draft the branding, UI, and UX of the product. We then quickly developed a Proof-of-Concept of one of the elements of Sprii, the video streaming feature, with help from one of the Monterail’s Frontend Developers and Product Designer. Once they validated their initial idea, the team at ELISA started thinking about what the next step for their platform would be.
Once they decided to develop the PoC further, we resumed our collaboration. The core feature was once again planned to be a video streaming feature that would allow users to host live shopping shows, and promote and sell their items this way.
Key challenges of the project included:
- Finding product-market fit for the PoC as quickly as possible
- Using third-party social selling features which meant that initially, the product would be platform-dependent
- Developing a branding that would reflect the uniqueness and the distinct characteristics of the solution
