why do you need an mvp

Minimum Viable Product: What Is It and Why Do You Need One?

A Minimum Viable Product (MVP) paves the way for the successful creation of many software products. An MVP lets you gauge the demand and test your idea without the risk of sinking significant resources into full development. 

Let’s take a closer look at how to build an MVP that will help you launch your application.

Table of Contents:

  1. Minimum Viable Product: Definition
  2. Prototype vs. MVP
  3. POC vs. MVP
  4. MVP vs. MPP
  5. Why is a Minimum Viable Product Important?
  6. When to Build an MVP?
  7. Minimum Viable Product Types
  8. How "Minimum" Should an MVP Be?
  9. How to Build a Minimum Viable Product?
  10. Build Wisely, One Step at a Time
Minimum Viable Product: Definition


An MVP is a version of your product, but with features pared down to reasonably minimal complexity and core functionalities, just enough for the product to function properly and to get initial customer feedback on which further development will depend. An MVP lets you validate your idea and tweak it so that it responds to the needs of your target audience as accurately as possible.

Remember, a well-developed MVP can’t be a buggy mess thrown together at the last possible instance—it should be a complete, usable piece of software. Think of it as a small apple tree (MVP) that you nurture and care for. In time, it gets better and bigger and yields crops that you can easily sell later.  You should never release a product that compromises on quality in any way go to market.

A small and underdeveloped tree, on the other hand, will hardly bear sellable fruit. It’s the same with an MVP. You need to always aim for quality and functionality.

 

how to build and how not to build an MVP

 

With an MVP available for early market release, you can gauge the real-life demand and acquire information as to the potential profitability before commissioning further development work.

Testing demand with an MVP is a proven method of alleviating the risk of substantial financial losses in case there is no user demand for the product. If there is demand, however, an MVP lets you start generating revenue and finance further product development.

As your target audience begins using your product, you can also start collecting insights about the strong and weak sides of the product. The direction of future development will be based on user feedback.

An MVP also facilitates building and expanding the user base as well as measuring product/market fit. You can use your audience’s unique set of preferences and behaviors to further tweak the product.

Prototype vs. MVP

Both a prototype and an MVP are ways to test your product with your target audience and show it to stakeholders. The difference between them is simple: a prototype is prepared earlier in the development process when you’re still exploring and expanding on your initial ideas - this could include creating paper, hand-drawn prototypes, or creating low-code simplified versions of your product with clickable UI elements.

An MVP is an already functional product that’s aimed at collecting feedback from initial users, with all the core features implemented and real UI designs rather than wireframes.

POC vs. MVP

With a POC vs an MVP, the distinction is even easier to spot. A Proof of Concept is a very schematic representation of your application or website which only tests if your product can be developed. It could be as simple as a list of core features with information about your resources allowing you to create them and the risks for each of these functionalities.

On the other hand, a Minimum Viable Product is further down the development process - it’s a working version of the product you work on that’s ready to get used by real-life users.

MVP vs. MMP

When you search for terms such as ‘MVP’ and ‘Minimum Viable Product’, there’s also another term that you’ll notice quickly: Minimum Marketable Product (MMP). In short, it’s a more advanced version of your Minimum Viable Product with the only difference being you’ve already found the product-market fit

How to find it and how to develop your product once the MVP is ready? Here’s where you’ll find answers to these questions:

How To Find Product/Market Fit Once You Released Your MVP

Why Is a Minimum Viable Product Important?

Building an MVP has multiple perks.

#1. Funding

 

If you have limited resources for a full-fledged version of your product, creating an MVP can help your idea gain the traction necessary to attract potential investors. Keep in mind, however, that it can be a double-edged sword—if your MVP is of poor quality, it might be tough to convince backers to part with their money.

#2. Tangible Feedback

 

Upon the release of your MVP, initial user feedback and interest will help you determine if your future product will raise enough steam to drive sales. You can then use the feedback to avoid pursuing the wrong developmental avenues.

You improve what works and drop what doesn’t.

#3. Reduced Costs

 

Before you dive headlong into the development of your product and commit all your resources to the project, an MVP lets you make a results-backed decision on the future profitability of your offer.

But the process of developing an MVP is pretty much the same as for any other piece of software—the difference is the number of features and their complexity. That’s where the reduction in cost lies and the relatively short time-to-market.

#4. Faster Deployment

 

Because an MVP is essentially a groundwork for the end product, scaling up on top of this foundation brings down development time.

#5. User Acquisition

 

With an MVP out there, you can start expanding your target audience with early adopters who will also help further promote your application.

For example, when working with Cooleaf, we built an MVP in only six weeks, letting the sales team promptly start looking for a market fit and attract early adopters.

When to Build an MVP?

Theoretically, you don’t need an MVP to launch your product. But if you risk all resources on building a product with a complete set of features that later bombs on the market, the losses will be much greater than if you were to ease in with an MVP.

The rule of thumb is that if you have something new to offer via your product, an MVP is necessary because it will help you check if the idea takes off. When there’s little to no competition to your product, there’s really no other way to validate the product’s business offer other than through an MVP.

Another possible scenario where an MVP works well is an app or platform that packs an unfamiliar functionality. You wouldn’t want to go full-throttle on developing something that later won’t fly.

On the flip side, you can pass up on an MVP when what you’re building is already on the market—simply look to your competition to figure out what’s worth pursuing and then go after it. A POC, in this case, will be enough if you want to give your users an enhanced version of what’s offered by the competition.

An MVP also has the added benefit of being a finalized, albeit incomplete, product, which means the addition of new features can be iterated based on prior results and the available budget.

Minimum Viable Product Types

An MVP can take many forms. For example, Dropbox used an explanatory video showcasing what problem the software is intended to solve and how. The product video went viral among early adopters.

Dropbox demo - explanatory video

 

DropBox’s demo. Source: YouTube

As per the Lean Startup framework, an MVP tests the business proposition of a product. So regardless of its form, it needs to be able to test the business value.

Read more about Proof of Concept.

Minimum Viable Product Examples

Airbnb is one of the most often cited MVPs that later turned into a billion-dollar app. In 2008, the company, back then going by the name AirBed&Breakfast, started as a simple booking website:

Airbnb started as a rudimentary website built to validate the market and idea. Source: TechCrunch

The website was enough to collect the necessary insight for further development and expansion.

Another example of an MVP turned successful product is Guild, a messaging application that our teams helped build. The project started when the founders, who were already successful entrepreneurs, reached out to us with their initial concept and the need to test it quickly and securely.

With Monterail's support, they were able to release an MVP version of their app in July 2018 and then an alpha version 4 months ago. This move allowed them to collect $1.2M (£880.000) in seed funding in early 2019, and then further develop their product.

How “Minimum” Should an MVP Be?

An MVP should include only the high-priority features. But the product itself should be complete, meaning no low-quality graphics, glitchy UI, or functionality crashes. I can’t stress this enough, but sometimes it happens that, so caught up in moving quickly, product owners release an unfinished application, which is a sure way to turn potential customers away, even if the idea is great.

An MVP should ideally focus on the very core of the future application - its unique features that either would allow the application to stand out from the crowd or be the pioneer on the market. The idea behind launching an MVP is to deliver it as fast as possible, gather the initial feedback from the users, adjust the product vision if needed, and continue the development process. In reality, it means that the app version should have only basic functionalities that allow users to complete given user paths - anything that the users would not need at this stage should be scheduled for later.

Roksana Bolek Business Analyst
at Monterail

Roksana Bolek also adds that: 'At the same time, one has to remember that MVP applications are typically launched into the production environment so even though they should not be over complicated but rather minimalistic in terms of the number of features they offer, they still need some of the standard application components such as landing pages, user accounts or admin panel. They should also not compromise on the security, usability, or performance since even the most interesting application feature that is difficult to use would make the user walk away from the application.'

A good MVP needs to strike the perfect balance between:

  • Functionality—the core features need to communicate value
  • Design—no low-quality or temporary shortcuts here
  • Reliability—no bugs ensured by extensive testing
  • Usability—functionality and easy-to-use interface

How to Build a Minimum Viable Product?

Building an MVP can generally be broken down into four steps.

Step #1: Evaluate Your Idea and Narrow Your Target Audience

This is crucial in the journey toward building a successful MVP. So your first step is to make sure your product solves a real problem that plagues your potential customers. Many times startups fail because even though their idea is brilliant, it doesn’t solve a problem that demands attention.

Start by asking around what are the existing solutions to the problem your future product will be addressing. There are many ways to go about it: during networking, on LinkedIn, via a simple online search. Be creative here.

Then analyze your target audience in relation to your product:

  • Why would they use your product? Is there tangible value for them in it?
  • Do you offer something that cuts down the time/resources/steps necessary to achieve something? What is the biggest pain point your product aims to solve?
  • Are there groups of possible users to whom you could further adjust your offer and message? Can your product be used by different target audiences?

Read our post on how to find a product/market fit for detailed information on figuring out your target audience.

Step #2: Assess the Market for Competition

 

Assessing the market for competition will help you check how others approach solving the problem your product addresses, and maybe reveal areas where your offer can outperform others.

Checking the competition will also take care of some of the idea validation processes—if your competition is doing something you want your app to do, you’ll know the idea works. This will eliminate the need to validate the technical aspect of your assumption, hence no reason to build a proof of concept first.

If there’s no direct competition for your product, it can either mean your idea is innovative and can take the market by storm or that there’s no demand for the product. That’s why evaluating your idea and narrowing your target audience is so important.

How to assess your competition?

  • Use tools that measure website traffic
  • Check social media following and online mentions
  • Read online reviews from their customers

Step #3: Define User Flow and Features

 

User flow is simply how your customers will achieve what they want via your app. For example, your app calculates a possible time in a marathon based on predefined user values. Split what’s necessary for the user to achieve the result into simple steps. The user opens the app -> inputs their values -> gets the result and optional training plans.

Next, you can start listing out the features of your MVP. Start with those most important, which means most closely connected to solving your customers’ problems—when figuring them out, try to take your customers’ perspective.

Now pick the one that directly addresses that problem. This is the foundation of your MVP. The remaining features will be incorporated in future iterations.

Note: You can also write down most features that come to your mind and tie them in with the user flow. But it’s not a necessity, as more features, especially the ancillary ones, will surface after you get feedback from early adopters.

Step #4: Build -> Measure -> Improve

 

The whole point of an MVP is to build a basic version of your product, measure how it fares on the market and among early adopters, and improve the product based on user feedback. You then do it again and again in a loop, building a better and more valuable product with every iteration.

Once the MVP is released, all data it generates is golden—make friends with data analytics.

Usage and traffic data will reveal your customers’ behaviours, demographics, and usability issues. Once you start filling your product with features, leveraging that information will help you make accurate, data-backed decisions.

With Seat Unique, our objective was to release an MVP in the shortest time possible. Then, based on feedback and data, we iterated B2B features, helping the platform garner an increasing number of users.

Data can also help you monitor UX changes and check the viability of monetization strategies.

the build-learn-measure model

 

Optional Step #5: Pivot

 

If the feedback and data you’re receiving suggest there’s little interest in your product or the interest tapers off after users get familiar with your app, you need to prepare for some radical changes.

The pivot step requires you to reorganize the core of the MVP. There might be a need to repeat the development process from the start to offer the users the value the first MVP lacked.

While you can significantly decrease the need for a pivot by performing due diligence as outlined above, the risk is ingrained in startup development. To decrease the costs of pivot-related changes, make sure you’re developing the MVP in a technology that allows for rapid and agile changes.

Build Wisely, One Step at a Time

When building an MVP, it’s paramount to think of it as a learning process—you release your MVP to learn more and more about the target audience to be able to serve it better with time and subsequent releases of your product.

Confidently build your MVP

 Work with experts who will push hard to understand your business and meet certain deadlines.

Talk to our team and confidently build your next big thing.

 

 

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