Imagine you are developing your next big project. Let’s say it is a web app that will be used by thousands of people and will take months to develop. This means a lot of billable hours for your developers, designers,...

Many technology startups fail because they waste too much time and money building things no one needs. 90% startups end up collapsing, and the majority of them do so because they lack product/market fit.

An aspiring entrepreneur I’ve recently consulted told me that she’s done coding. As she’s a great programmer, I asked her what’s wrong. She was a capable technical co-founder, but, as it often turned out, she was too...