Building successful digital products requires more than technical excellence—it demands understanding business strategy, market dynamics, monetization models, and how technology decisions impact commercial outcomes. The intersection of business and technology shapes everything from product roadmaps and feature prioritization to team structure and company strategy. Our business articles explore the commercial side of technology and digital product development. Learn about different business models for digital products, pricing strategies, unit economics and financial sustainability, and aligning technical decisions with business goals.

Discover approaches to product-market fit, customer development and validation, competitive positioning, and go-to-market strategies. Explore the relationship between product, engineering, and business stakeholders, communicating technical concepts to non-technical audiences, building business cases for technical investments, and measuring product success beyond technical metrics. Understand startup business considerations, scaling businesses alongside products, and commercial aspects of B2B versus B2C products. Whether you're a technical founder, product manager, or developer interested in the business side, these resources provide insights into the commercial factors that determine digital product success.